A once-vacant shopfront in the heart of Frankston has been given a bold makeover, with the unveiling of a bright pink and purple façade on Young Street — part of Council’s latest push to revitalise the city centre.
The temporary transformation at 76 Young Street is the latest step under Frankston City Council’s Young Street Action Plan, which aims to improve the look, feel and safety of the precinct surrounding Frankston Station.
Frankston City Mayor Kris Bolam JP said the colourful upgrade was about more than just paint — it represents confidence in the city’s future.
“Frankston City is in the midst of a remarkable transition from a suburban town to a connected metropolitan city,” Cr Bolam said.
“Through initiatives like this façade uplift and our Young Street Action Plan, Council continues to lead with creativity, collaboration and courage.”
The new exterior, complete with window decals promoting Frankston as a place to live, visit, invest and do business, replaces what had become one of the area’s more tired-looking buildings.
A Step Toward Renewal
The property is one of 409 in the Frankston city centre surveyed as part of Council’s regular audits. The latest figures, from May 2025, show 77 per cent of properties are occupied, with 19 per cent vacant and 4 per cent temporarily closed for works.
Cr Bolam said even small changes can make a visible difference to confidence and perception.
“Every visible improvement in our city centre builds confidence for investors, businesses and residents alike,” he said.
“These creative touches may seem small, but they send a big signal that Frankston is a city on the rise and open for opportunity.”
Council recently bought the Young Street building to support long-term redevelopment opportunities outlined in the Frankston Metropolitan Activity Centre (FMAC) Structure Plan. The site is currently used by local community relief organisation Project Fresh Start for storage.
Linking Key City Destinations
Under the FMAC plan, the site could eventually serve as a new pedestrian gateway between Frankston Station and Bayside Shopping Centre, improving east–west access through the city. Funding has been allocated in the 2025–26 Annual Budget to explore design options and community input will be sought through Engage Frankston.
Councillor Brad Hill JP said improving walkability and safety in the city centre remains a top priority.
“We’re taking action to make Frankston’s city centre more walkable, vibrant and connected,” Cr Hill said.
“The future laneway network will strengthen links between the station and Bayside Shopping Centre and encourage people to explore and spend more time here.”
Backed by State Support
The façade project adds to a growing list of city upgrades, including the revitalisation of White Street Mall, improvements to Monash Greenlink, and the expansion of the Community Connectors program, all supported by the Frankston Suburban Revitalisation Board.
Local MP and Board Co-Chair Paul Edbrooke said the initiative reflects a decade of cooperation between the State Government and Council.
“Over the past decade, we’ve seen unprecedented investment from the Victorian Government in the heart of Frankston, transforming the city centre into a thriving, modern destination,” Mr Edbrooke said.
“These outcomes are only possible through genuine collaboration with Council and key partners who share a commitment to Frankston City’s future.”
Council said the next stage will focus on early design work and community consultation to help determine the site’s long-term use.
Residents can follow updates and provide feedback via Engage Frankston at engage.frankston.vic.gov.au.
