Sarah Race’s Effective Grassroots Campaign – RPP FM Interview

Labor’s Sarah Race ran a strong grassroots campaign in the 2025 Flinders electorate, door-knocking 10,000 homes and nearly matching Ben Smith’s primary vote—despite being outspent by Zoe McKenzie and Smith.
98.7 RPP Your Peninsula Radio station website banner.
Sarah Race interviews with RPP FM

In the hotly contested Flinders electorate, Labor candidate Sarah Race defied expectations with a strong performance in the 2025 federal election, despite just falling short, Sarah was significantly outspent by rivals Zoe McKenzie and Ben Smith. While both opponents reportedly had access to million-dollar campaign budgets, Race’s grassroots strategy brought her close to matching Smith’s primary vote.

Listen to what Sarah Race had to say on RPP FM Radio

Race said she shifted to a “meet the people” approach, personally door-knocking 10,000 households across the Mornington Peninsula, which she believes gave her valuable insight into the electorate’s political landscape.

Leave a comment

Stay up-to-date

Enter your email address to receive notifications of new articles by email.

Join 3,671 other subscribers.

Stand with Us Against Unfair Attacks & Misinformation from Fake News

A direct competitor is working to manipulate public opinion and political influence to undermine us. Get the facts and take a stand.
IMPORTANT

About STPL News

STPL News is an independent, community-focused news outlet that provides coverage of local and breaking news on the Mornington Peninsula and in Frankston. We publish the Somerville Times and the Peninsula Local on a monthly basis and are continually working to develop and enhance our content. Thanks to advertising and sponsorships, we are able to offer this service for free. If you prefer to enjoy our content without advertisements, you can become a paid member for an ad-free experience.

Find out more